ACTUALIZATION OF THE " IDEAL WOMAN " IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE AND GERMAN-LANGUAGE ADVERTISING Ostapova Lyudmila Evgen'evna , Ph. D. in Philology Belgorod National Research University ilina@bsu . edu . ru In the article the image of the ideal woman created in the perfume discourse in the Russian-language and German-language advertising is studied .
ACTUALIZATION OF THE " IDEAL WOMAN " IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE and GERMAN-LANGUAGE ADVERTISING Ostapova Lyudmila Evgen'evna , Ph. D. in Philology Belgorod National Research University Ilina.bsu . Хдu . ru in the article the image of the ideal woman created in the perfume discourse in the Russian-language and German-language advertising is studied .
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